MARKETING CERTIFICATE COURSES

MARKETING PRINCIPLES and PRACTICES - by Barbara Mathews
ORGANIZATIONAL BEHAVIOUR- by Daniel Ashley
MARKETING RESEARCH – Cheryl Lawson
NEW PRODUCT DEVELOPMENT – Daniel Ashley

PUBLIC RELATIONS MANAGEMENT - by John W. Osborne, M.P.A., Director, Marketing, University of La Verne
ADVERTISING AND PROMOTION MANAGEMENT - by John W. Osborne, M.P.A., Director, Marketing, University of La Verne
CONSUMER BEHAVIOR - Jeremy Zimmerman
Customer Relationship Management (CRM)

MARKETING PROJECTS

New product development project – a fundamentally new product introduction to the market and its development plan with radically different technology, supervised by Daniel Ashley

“4ps” of Marketing – case study on targeting the market, setting the position statement, deciding on product, pricing, promotional and distributional strategies, supervised by Barbara Mathews

Marketing Research Project – surveying the target market to learn how long a specific product’s life cycle will be, supervised by Cheryl Lawson

Risk Management And Workers’ Compensation Improvement Project - analysis and suggestions in order to improve the department’s organizational behavior, supervised by Daniel Ashley

CASE STUDIES

• amazon.com WAREHOUSE- Filling Orders
• MEDITECH-Supply Chain Analysis
• DELL
• GENERAL MOTORS - Inventory Management and Risk Pooling
• NETWORK PLANINIG

MANUFACTURING SYSTEMS COURSES

STORAGE and DISTRIBUTION SYSTEMS (MS 420)

Gurdal Ertek - http://www.gurdalertek.org

Analysis of storage and distribution systems, with special emphasis on warehouse planning.

• Functions of warehouses
• Material handling (MH), Material Flow
• Storage / movement equipment
• Breakdown of costs and times in MH
• Facility layout, Zoning, Item slotting
• Fixed vs. random allocations
• Lane depth for storage areas
• Order sequencing / batching
• Picker routing
• Equipment control
• Cross-docking
• Sequencing picks at an AS/RS (turns out to be a TSP)
• Forward / Reserve Analysis
• Amazon.com Warehouse Study Case
• Term Project: Designing And Operating An Automobile Parts Warehouse
  

Research Skills Gained

• Literature search on the Internet
• Literature search at the Information Center (IC)
• Patent search
• Project management
• Working with databases and analyzing data
• Being exposed to sample research in Warehouse Management
• Creating and delivering effective presentations
• Getting prepared for research & business meetings
• Writing high-quality survey papers

Computer Skills (Software)

• MS Access
• MS Project
• MS Visio
• FreeMind

Computer Skills Gained: Services

• EditGrid.com
• Wufoo.com
• Thesaurus.com
• Wikispaces.com
• Megashares.com

ERGONOMICS (MS 306)

• Engineering Anthropometry
• Cumulative Trauma Disorders
• Hand Tool Design
• Information Ergonomics
• Human-Computer Interaction
• Physical ErgonomicsTerm Project

INTEGRATED MANUFACTURING SYSTEMS (MS 402)

• Automatically Programmed Tool(APT) Coding
• Engineering Product, Dimension Specification
• Geometric Tolerancing
• Roughness
• Machining Stability
• Chatter and Surface Quality
• Vibration
• Chip Thickness
• Machine tool Dynamics
• Computer Aıded Manufacturıng (CAM)
• Casting: Molten metail and mold Sand casting, invstment casting, die casting….
• Forming: Plastic deformation of bulk materialForging, extrusion, rolling…
• Metal removal:Cutting, chip removal: Turning, milling, drilling
• Numerical Control (CNC) Machines
• Machining, forming, milling, cutting, pressing, prototyping
• G codes
  
  

Other Electives

Major Works of Modern Art (HUM 212)

• Manet
• Renoir
• Rodin
• Cezanne
• Munch
• Gaugin
• Picasso
• Matisse
• Magritte
• Brancusi
• Pollock.